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At Star2Star, we believe in the power of gratitude. That is why we recently partnered with Thnks, a mobile enabled gifting app that lets ...
Leveraging Gratitude with Thnks
At Star2Star, we believe in the power of gratitude. That is why we recently partnered with Thnks, a mobile enabled gifting app that lets businesses ...
The global communications landscape is changing significantly, with the internet of things (IoT) and artificial intelligence (AI) both ...
How AI and IoT Are Impacting Business Communications
The global communications landscape is changing significantly, with the internet of things (IoT) and artificial intelligence (AI) both growing at ...
Case Study: Dress For Success
Star2Star Fast-Tracked The Install And Upgraded The Communications System Of A Non-Profit That Needed To Focus On Helping The People ...
How A Non-Profit Organization Benefitted From Star2Star
Star2Star Fast-Tracked The Install And Upgraded The Communications System Of A Non-Profit That Needed To Focus On Helping The People Non-profits need ...
Case Study: The Adirondack Club
Star2Star Provides Ultra-Reliable Communications To Companies Who Have Experienced Problems In The Past Fitness clubs depend on their ...
How Star2Star Helped A Health And Fitness Club
Star2Star Provides Ultra-Reliable Communications To Companies Who Have Experienced Problems In The Past Fitness clubs depend on their communications ...
Case Study: The Adirondack Club
Star2Star Provides Ultra-Reliable Communications To Companies Who Have Experienced Problems In The Past Fitness clubs depend on their ...
How Star2Star Helped A Health And Fitness Club
Star2Star Provides Ultra-Reliable Communications To Companies Who Have Experienced Problems In The Past Fitness clubs depend on their communications ...
Case Study: The Adirondack Club
Star2Star Provides Ultra-Reliable Communications To Companies Who Have Experienced Problems In The Past Fitness clubs depend on their ...
How Star2Star Helped A Health And Fitness Club
Star2Star Provides Ultra-Reliable Communications To Companies Who Have Experienced Problems In The Past Fitness clubs depend on their communications ...
Moving To Scalable Cloud Communications 
Why UCaaS Makes Sense For Your Business Unified Communications as a Service (UCaaS) is becoming an increasingly popular choice for ...
Building A Buisiness Case For UCaaS
Why UCaaS Makes Sense For Your Business Unified Communications as a Service (UCaaS) is becoming an increasingly popular choice for businesses across ...
Moving To Scalable Cloud Communications 
Why UCaaS Makes Sense For Your Business Unified Communications as a Service (UCaaS) is becoming an increasingly popular choice for ...
Building A Buisiness Case For UCaaS
Why UCaaS Makes Sense For Your Business Unified Communications as a Service (UCaaS) is becoming an increasingly popular choice for businesses across ...
Moving To Scalable Cloud Communications 
Why UCaaS Makes Sense For Your Business Unified Communications as a Service (UCaaS) is becoming an increasingly popular choice for ...
Building A Buisiness Case For UCaaS
Why UCaaS Makes Sense For Your Business Unified Communications as a Service (UCaaS) is becoming an increasingly popular choice for businesses across ...
Moving To Scalable Cloud Communications 
Why UCaaS Makes Sense For Your Business Unified Communications as a Service (UCaaS) is becoming an increasingly popular choice for ...
Building A Buisiness Case For UCaaS
Why UCaaS Makes Sense For Your Business Unified Communications as a Service (UCaaS) is becoming an increasingly popular choice for businesses across ...
In this episode, David and John reveal the details on Star2Star's upcoming event at Channel Partners in Las Vegas. They also interview Art ...
041: An Inside look at Channel Event Management with Art Wittmann
In this episode, David and John reveal the details on Star2Star's upcoming event at Channel Partners in Las Vegas. They also interview Art Wittmann, ...
In this episode, The Cloud welcomes back Graham Potter to the podcast! Graham has returned from his travels to Kilimanjaro (and some fun ...
040: The Advantages of the Cloud with Zeus Kerravala
In this episode, The Cloud welcomes back Graham Potter to the podcast! Graham has returned from his travels to Kilimanjaro (and some fun facts to ...
In this episode, David and John interview Bill Stinnett, President and Founder of Sales Excellence, his corporate training and consulting ...
039: Selling Results with Bill Stinnett
In this episode, David and John interview Bill Stinnett, President and Founder of Sales Excellence, his corporate training and consulting ...
In our first episode of 2019, we reveal our new Heads In The Cloud logo as John Roth joins the team as a permanent host along with David ...
038: Sending Thnks with Brendan Kamm
In our first episode of 2019, we reveal our new Heads In The Cloud logo as John Roth joins the team as a permanent host along with David and Graham! ...
In this episode, David is joined once again by John Roth to interview Chief Strategy Officer, Laz Gonzalez, from Zift Solutions. Zift ...
037: The Insider Guide To Channel Management with Laz Gonzalez
In this episode, David is joined once again by John Roth to interview Chief Strategy Officer, Laz Gonzalez, from Zift Solutions. Zift Solutions is a ...
In this episode, David and John interview Michelle Accardi, President and Chief Revenue Officer at Star2Star Communications. Michelle ...
036: Season's Greetings & Happy New Year with Michelle Accardi
In this episode, David and John interview Michelle Accardi, President and Chief Revenue Officer at Star2Star Communications. Michelle covers a little ...
In this episode, David is joined once again by John Roth as co-host to interview Kevin Cox, President of GulfTech IT. Kevin's relationship ...
034: The Demands of Building a Communications Company with Kevin Cox
In this episode, David is joined once again by John Roth as co-host to interview Kevin Cox, President of GulfTech IT. Kevin's relationship with ...
In this episode, David and guest co-host John Roth chat with Dave Gilbert, lifelong entrepreneur and currently a communications Sage with ...
033: Finding Your Path In The Communications Space with Dave Gilbert
In this episode, David and guest co-host John Roth chat with Dave Gilbert, lifelong entrepreneur and currently a communications Sage with Refire ...
The fight for cybersecurity has turned into a never-ending struggle for businesses. Keeping your network safe from hackers now requires ...
Top Cybersecurity Trends For 2019
The fight for cybersecurity has turned into a never-ending struggle for businesses. Keeping your network safe from hackers now requires constant ...
As many of us in the channel know, meeting the needs of the customer is the ultimate goal. This can be a challenge for companies offering ...
The Communications B2C Customer Experience
As many of us in the channel know, meeting the needs of the customer is the ultimate goal. This can be a challenge for companies offering the means ...
Over the last few years, we have seen a remarkable transformation take place in the enterprise communications arena, as businesses have ...
2019 Trends & What To Know About UC This Year
Over the last few years, we have seen a remarkable transformation take place in the enterprise communications arena, as businesses have migrated away ...
Resolution season is officially here — a time to reflect on your last year in business and identify some key areas of improvement. ...
2019 Resolutions & A New Year Of Communications
Resolution season is officially here — a time to reflect on your last year in business and identify some key areas of improvement. Related: UC ...
2018 was a year of strong growth in the global unified communications (UC) market, which is steadily expanding at a CAGR of 16.8 percent. ...
2018 Trends: A Year Of UC In Review
2018 was a year of strong growth in the global unified communications (UC) market, which is steadily expanding at a CAGR of 16.8 percent. UC is well ...
Cloud unified communications (UC) adoption is exploding, with experts predicting that the number of cloud-based UC platforms could jump ...
10 Reasons Businesses Are Switching To UC Cloud Services
Cloud unified communications (UC) adoption is exploding, with experts predicting that the number of cloud-based UC platforms could jump from 15 ...
Microsoft recently made headlines when the company announced plans to acquire chatbot startup XOXCO — a move that many believe was ...
Chatbots 101: What To Know About This Transformative Technology
Microsoft recently made headlines when the company announced plans to acquire chatbot startup XOXCO — a move that many believe was executed to help ...
The private branch exchange (PBX) was initially designed to make telecommunications more affordable and reliable for businesses. With the ...
The Evolution Of PBX To Cloud PBX Communications
The private branch exchange (PBX) was initially designed to make telecommunications more affordable and reliable for businesses. With the advent of ...
The traditional “sales funnel” is much different than it was two decades ago, as the internet has changed the process entirely. In the ...
Understanding The UC Sales Funnel
The traditional “sales funnel” is much different than it was two decades ago, as the internet has changed the process entirely. In the past, ...
In this episode, David and Graham chat with Dave Michels, independent industry analyst and consultant focusing on IP PBX UC strategies and ...
032: The Communication Protagonist's Journey with Dave Michels
In this episode, David and Graham chat with Dave Michels, independent industry analyst and consultant focusing on IP PBX UC strategies and solutions ...
In this episode, David and Graham are joined by Jeff Burchett, Vice President of Sales and Co-Founder at Bigleaf Networks. Jeff has spent ...
031: SD-WAN & UCaaS: Match Made in the Cloud with Jeff Burchett
In this episode, David and Graham are joined by Jeff Burchett, Vice President of Sales and Co-Founder at Bigleaf Networks. Jeff has spent his entire ...
In this episode David and Graham interview Partners, Kevin Emahiser and Jeff Donatini from Propel-U-4-Ward. As Star2Star's #1 Partners in ...
030: The Secrets to VoIP Success with Kevin Emahiser & Jeff Donatini of Propel-U-4-Ward
In this episode David and Graham interview Partners, Kevin Emahiser and Jeff Donatini from Propel-U-4-Ward. As Star2Star's #1 Partners in lead ...
In this episode, David and Graham are joined by special guest and Heads In The Cloud fan, Michael Cromwell, Founder and CEO of EagleTEQ ...
029: The Challenges Of Running A Cloud Business with Michael Cromwell
In this episode, David and Graham are joined by special guest and Heads In The Cloud fan, Michael Cromwell, Founder and CEO of EagleTEQ Solutions, a ...
David Portnowitz and Graham Potter are joined by Harvard and Oxford grad, Jonathan Edwards, live from the suburbs of London. Jonathan, a ...
028: Embracing New Technology In Healthcare with Jonathan Edwards
David Portnowitz and Graham Potter are joined by Harvard and Oxford grad, Jonathan Edwards, live from the suburbs of London. Jonathan, a Healthcare ...
David Portnowitz and Graham Potter interview Graham’s next door neighbor, celebrity chef Christopher Covelli. Chris specializes in ...
027: An Authentic Look Inside The Restaurant Business With Chef Christopher Covelli
David Portnowitz and Graham Potter interview Graham’s next door neighbor, celebrity chef Christopher Covelli. Chris specializes in Classic French, ...
David Portnowitz and Graham Potter are joined, in-studio, by Colin Johnston, industry expert and Executive Vice President of Strategic ...
026: An Expert's Guide To Successful Sales With Colin Johnston
David Portnowitz and Graham Potter are joined, in-studio, by Colin Johnston, industry expert and Executive Vice President of Strategic Channels at ...
In this episode, David Portnowitz & Graham Potter are joined by Agustin Argelich, live from Barcelona. Agustin is the Founder, President, ...
025: The Future Of The Telecom Industry With Agustin Argelich
In this episode, David Portnowitz & Graham Potter are joined by Agustin Argelich, live from Barcelona. Agustin is the Founder, President, and ...
In this episode David and Graham interview Chuck Lear, Founder and Managing Partner of Lear360. They discuss workplace productivity ...
024: Workplace Productivity, IT, & Travel with Chuck Lear
In this episode David and Graham interview Chuck Lear, Founder and Managing Partner of Lear360. They discuss workplace productivity collaboration, ...
We are in the heart of the fourth quarter, which is one of the busiest times of the year for any business. This is sink or swim time, when ...
Fourth Quarter Review: How To Own Your Year
We are in the heart of the fourth quarter, which is one of the busiest times of the year for any business. This is sink or swim time, when customer ...
Far too many businesses today are struggling with poor quality communications. In a recent survey of 400 organizations with 100,000 ...
Customized Communications Can Help Your Business Thrive
Far too many businesses today are struggling with poor quality communications. In a recent survey of 400 organizations with 100,000 employees, an ...
There are plenty of challenges you can’t control in business, like the economy, fluctuating market conditions, and changing customer ...
Looking Forward To Seasonal Trends
There are plenty of challenges you can’t control in business, like the economy, fluctuating market conditions, and changing customer volumes. Many ...
Now is an optimal time to be selling evolving and emerging technologies, as so many businesses are looking to improve their data processing ...
10 Tips For Selling Evolving & Emerging Technologies
Now is an optimal time to be selling evolving and emerging technologies, as so many businesses are looking to improve their data processing and ...
Unified Communications (UC) is more than just an enterprise communications strategy. It’s part of a larger digital transformation ...
UC Solutions For Every Industry
Unified Communications (UC) is more than just an enterprise communications strategy. It’s part of a larger digital transformation movement that is ...
On January 31, 2014, the FCC voted unanimously in favor of deactivating the United States of America’s public switched telephone network ...
The US PSTN Migration & Adoption Of VoIP
On January 31, 2014, the FCC voted unanimously in favor of deactivating the United States of America’s public switched telephone network (PSTN) ...
Sometimes it’s important to take a step back and consider all of the amazing resources that we have at our disposal today in the ...
Top 10 Technologies That Changed Business Communications
Sometimes it’s important to take a step back and consider all of the amazing resources that we have at our disposal today in the enterprise ...
The Unified Communications (UC) market is undergoing explosive adoption, with some analysts predicting a compound annual growth rate (CAGR) ...
The Characteristics Of A True Global Communications Company
The Unified Communications (UC) market is undergoing explosive adoption, with some analysts predicting a compound annual growth rate (CAGR) of 16.8 ...
Incumbent telcos are now facing a paradox, explains a McKinsey report. On one hand, the demand for digital products and services is ...
Business Growth Strategies For Communications Providers
Incumbent telcos are now facing a paradox, explains a McKinsey report. On one hand, the demand for digital products and services is skyrocketing. At ...
Unified Communications (UC) is a quickly growing phenomenon worldwide. It allows individuals and businesses to connect in unprecedented ...
Top 10 Favorite Unified Communications Features
Unified Communications (UC) is a quickly growing phenomenon worldwide. It allows individuals and businesses to connect in unprecedented ways, ...
Excitement continues to grow around unified communications (UC), one of the most transformative business technologies to date. Related: UC ...
Market Watch: The Latest Trends In Unified Communications
Excitement continues to grow around unified communications (UC), one of the most transformative business technologies to date. Related: UC Trivia: ...
The global cloud communications market has grown to the point where most companies are well aware of the features and benefits the ...
Key Market Drivers In Cloud Communications
The global cloud communications market has grown to the point where most companies are well aware of the features and benefits the technology has to ...
The majority of customer service departments are struggling to keep up with evolving consumer demands, a new report explains. Related: ...
Is Your Contact Center Stuck In The Past?
The majority of customer service departments are struggling to keep up with evolving consumer demands, a new report explains. Related: Test Your ...
Collaboration in the workplace is a sign of an effective, high-functioning team. Today, companies are placing more emphasis on a balance ...
What UC Can Do For Workplace Collaboration
Collaboration in the workplace is a sign of an effective, high-functioning team. Today, companies are placing more emphasis on a balance between ...
We have seen a healthy amount of merger and acquisition activity over the last few years. In 2017, for instance, over 50,600 transactions ...
Ease The Pain Of M&A With Unified Communications
We have seen a healthy amount of merger and acquisition activity over the last few years. In 2017, for instance, over 50,600 transactions were ...
The telecommunications industry is undergoing transformation to keep pace with new technological and cloud trends. Many of the recent ...
UC Trivia: Top Trends Edition
The telecommunications industry is undergoing transformation to keep pace with new technological and cloud trends. Many of the recent industry ...
We’re about to hit the dog days of August, which is usually one of the slowest months of the year for a B2B organization. Sales can take ...
Beat Seasonal Slowdowns With Unified Communications
We’re about to hit the dog days of August, which is usually one of the slowest months of the year for a B2B organization. Sales can take a direct ...
Industry analysts are predicting the cloud UC market to grow exponentially. At 54 million seats in 2017, billions of capital are still ...
Vertical Markets For Cloud UC
Industry analysts are predicting the cloud UC market to grow exponentially. At 54 million seats in 2017, billions of capital are still expected to ...
Overall productivity gains have been slow over the last two years. In 2016 and 2017, the U.S. experienced an average yearly increase in ...
Top 10 Trends In Productivity For 2018
Overall productivity gains have been slow over the last two years. In 2016 and 2017, the U.S. experienced an average yearly increase in output per ...
Businessman Karl Iagnemma once famously said that uniformity is the friend of scalability, a statement that holds true for just about every ...
What Can Full Spectrum Communications Offer Your Business?
Businessman Karl Iagnemma once famously said that uniformity is the friend of scalability, a statement that holds true for just about every business ...
Since the advent of mobile and unified communications, communications capabilities were untethered from desktops, allowing users to ...
Why Businesses Are Changing Their Views On UC
Since the advent of mobile and unified communications, communications capabilities were untethered from desktops, allowing users to communicate ...
It seems as if everyone has their own definition of cloud and hosted services. In truth, cloud and hosted are very similar — both are ...
The Difference Between Cloud & Hosted Services
It seems as if everyone has their own definition of cloud and hosted services. In truth, cloud and hosted are very similar — both are off-premise ...
When it comes to business customers, bigger isn’t always better. When most UCaaS vendors, for instance, talk about the service ...
Why Small Business Communications Are An Important Revenue Stream
When it comes to business customers, bigger isn’t always better. When most UCaaS vendors, for instance, talk about the service capabilities, the ...
Unified Communications as a service (UCaaS) has become a cure-all communications technology due to its ability to transmit powerful voice, ...
UCaaS & SD-WAN Solutions: The Perfect Pair
Unified Communications as a service (UCaaS) has become a cure-all communications technology due to its ability to transmit powerful voice, video, and ...
Why purchase desk phones, when you can achieve flexible and cost-effective communications using mobile devices and softphones? Many ...
Why Do We Need Desk Phones?
Why purchase desk phones, when you can achieve flexible and cost-effective communications using mobile devices and softphones? Many businesses today ...
One of the top reasons why businesses undergo digital transformation is to create a framework that promotes continuous growth and ...
How UC Is Leading Digital Transformation
One of the top reasons why businesses undergo digital transformation is to create a framework that promotes continuous growth and innovation. In a ...
While bring-your-own-device (BYOD) is often lauded as a flexible and employee-centric strategy, it has one major drawback: it’s difficult ...
Multi-Persona Mobility: An Easier Way To Enable BYOD
While bring-your-own-device (BYOD) is often lauded as a flexible and employee-centric strategy, it has one major drawback: it’s difficult for ...
In this episode, we talk tech with one of the leading experts in Advanced, Disruptive, and Emerging technologies and a veteran of 30 years ...
023: Our Interview With Dr. Disruptive a.k.a. Jonathan Yarmis
In this episode, we talk tech with one of the leading experts in Advanced, Disruptive, and Emerging technologies and a veteran of 30 years in the ...
We have some very interesting and fun podcast episodes in this edition of Heads In The Cloud recaps. These most recent podcasts tackle many ...
It’s Been A Minute… Recap Our Latest Podcasts
We have some very interesting and fun podcast episodes in this edition of Heads In The Cloud recaps. These most recent podcasts tackle many hot ...
Whether you are buying or selling contact center services, it’s important to understand our industry’s terminology if you want to get ...
Trivia Time: Test Your Contact Center Knowledge
Whether you are buying or selling contact center services, it’s important to understand our industry’s terminology if you want to get ahead. ...
If you want to grow into a large enterprise, it’s important to remain vigilant about how you spend money. After all, seven out of 10 ...
Why Small Businesses Should Choose Cloud-Based VoIP
If you want to grow into a large enterprise, it’s important to remain vigilant about how you spend money. After all, seven out of 10 small ...
Back when apps first started making their way into the enterprise, the expectation was they would save time and boost productivity. In many ...
Why UC Is The Solution To App Overload
Back when apps first started making their way into the enterprise, the expectation was they would save time and boost productivity. In many ...
Stop and think about why you are looking into Unified Communications (UC) for your company. Are you trying to keep up with the trends? Is ...
The Top 5 Benefits Of Hosted UC
Stop and think about why you are looking into Unified Communications (UC) for your company. Are you trying to keep up with the trends? Is your ...
Over the last several years, we have seen a big shift in the way businesses share information and collaborate on projects. The days of ...
What Is Hosted Unified Communications?
Over the last several years, we have seen a big shift in the way businesses share information and collaborate on projects. The days of using ...
In this episode, David and Graham welcome expert analyst and possible X-Men, Joel Wecksell from The Skills Connection.LISTEN NOW
022: From Mainframes to the Marketplace: An Analyst's Memoir with Joel Wecksell
In this episode, David and Graham welcome expert analyst and possible X-Men, Joel Wecksell from The Skills Connection.LISTEN NOW
When the WebRTC project was launched, speculation quickly spread about the potential for browser-based communications to disrupt the ...
Why WebRTC Is Finally Ready To Take On The World
When the WebRTC project was launched, speculation quickly spread about the potential for browser-based communications to disrupt the communications ...
Unified Communications can broadly be defined as the ability to communicate using any medium of choice at any time and switching seamlessly ...
Voice Recognition Is The Next Phase Of UC
Unified Communications can broadly be defined as the ability to communicate using any medium of choice at any time and switching seamlessly among ...
In this episode, sponsored by VTech, DJ Potter brings in the beat and David gets to the meat of their interview with J.R. Simmons, ...
021: Wining, Dining, & All Things Consulting with J.R. Simmons
In this episode, sponsored by VTech, DJ Potter brings in the beat and David gets to the meat of their interview with J.R. Simmons, President and ...
Think about your last meeting. How was it scheduled? Were you in a conference room, office, or huddle? Did everyone have the technology ...
Creating The Meeting Room Of The Future
Think about your last meeting. How was it scheduled? Were you in a conference room, office, or huddle? Did everyone have the technology they needed ...
According to Gartner, the Digital Workplace enables new, more effective ways of working, raises employee engagement and agility, and ...
The Digital Workplace & Industry 4.0
According to Gartner, the Digital Workplace enables new, more effective ways of working, raises employee engagement and agility, and exploits ...
In this episode, sponsored by VTech, David and Graham talk with Tracy Venters, Chief Strategist for Town Crier Consulting. LISTEN NOW
020: Catching Up On The UC Headlines with Tracy Venters
In this episode, sponsored by VTech, David and Graham talk with Tracy Venters, Chief Strategist for Town Crier Consulting. LISTEN NOW
In this episode, David and Graham interview C.H. Tong, President of VTech Telecommunications.LISTEN NOW
019: Exploring The Deskphones Of The Future With VTech’s C.H. Tong
In this episode, David and Graham interview C.H. Tong, President of VTech Telecommunications.LISTEN NOW
In this episode, David and Graham invite Hal Logan, Star2Star's very own Director of Professional Services. They discuss Hal's career and ...
018: Talking Security With Harold A. Logan From Star2Star
In this episode, David and Graham invite Hal Logan, Star2Star's very own Director of Professional Services. They discuss Hal's career and experience ...
In this episode, David is joined by special guest host, Frederick Philip von Weiss, Executive Producer of Heads In The Cloud and Creative ...
017: Looking Out For The Latest UC Trends with David Mario Smith
In this episode, David is joined by special guest host, Frederick Philip von Weiss, Executive Producer of Heads In The Cloud and Creative Director at ...
In this episode, David and Graham talk shop with Chris O'Brien, Head of Sales, and Phil Keenan, President at MicroCorp.LISTEN NOW
016: Welcome To Our (Master Agent) World with Chris O'Brien, & Phil Keenan
In this episode, David and Graham talk shop with Chris O'Brien, Head of Sales, and Phil Keenan, President at MicroCorp.LISTEN NOW
In this episode, we travel to a galaxy far, far away to interview Paul Hoffman, President of SouthTech IT, a long-term Star2Star ...
015: In A Podcast Far, Far Away... with Paul Hoffman
In this episode, we travel to a galaxy far, far away to interview Paul Hoffman, President of SouthTech IT, a long-term Star2Star partner.LISTEN NOW
When it comes to updating your infrastructure and technology platforms for an agile, cloud-native, digital work environment, implementing ...
Developing A Strategic Business Plan For UC
When it comes to updating your infrastructure and technology platforms for an agile, cloud-native, digital work environment, implementing Unified ...
Critical to businesses moving forward, the 5G network holds the power to be totally reactive, make greater use of resources, and capitalize ...